How we work if it is retail concept:
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In creating a retail concept there are several fazes.
1. Brand strategic document. In communication with the client we collect information and create
a strategic brand document to define brand proposition and brand concept anchors.
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2. Layout. In communication with the client
we discuss the existing layout and possible adjustments if it is needed. Or creation of a new layout on the basis of the client wishes.
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3. Material / store design moodboard.
We introduce to the client our vision of a new concept based on the existing examples and styles to define the general look & feel.
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4. Brand & store design manual. The client will receive the manual of the interior and brand design principles for the future store.
How we work if it is brand
or packaging concept:
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In creating a brand concept there are several fazes.
1. Brand strategic document. In communication with the client we collect information and create a strategic brand document to define brand proposition and brand concept anchors.
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2. Logo development (evolution/revolution)
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3. Branding Moodboard. We introduce to the client our vision of the new concept based on the existing examples and styles to define the general
look & feel.
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4. Brand manual. The client will receive the brand manual including logo manual and the deliverables
needed for the brand case.
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How we work if it is CONSULTANCY WORKSHOP:
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1. Skype meeting/briefing.
First we organize a meeting with the client
to define objective of the upcoming session.
And to clarify and structure information from
the client.
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2. Session. The workshop is organized by consultant together with visual designer.
They lead the client through the session and visualize information in the form of the visual maps that bring to the solution.
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3. Capture document. Then the document
is prepared with the structured capture material from the session. This could be a consultancy outcome or a faze before the final product.
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4. Product production - infographic
or explanimation.
How we work if it
is explanimation:
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1. Skype meeting/briefing.
First we organize a meeting with the client to define objective for the future product. And to clarify and structure information from the client.
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2. Conceptual presentation. We introduce a document with several conceptual directions.
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3. Storyboard. We produce storyboard
and confirm it with the client.
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4. Production faze including:
1. Illustration
2. Animation
3. Sound/postpoduction/delivery