Branding solutions

The design of the brand identity dedicated to the concert of Gershwin music is based on Art Deco style, symmetry and the idea of a torch sending energy and dynamics of music to space. It has been created in order to create a symbolic image of Gershwin time which inspired him to create his music but in modernized way. Gershwin was in avant-garde in music of his time and the objective was to create a style which has a cultural reference but also shows a pioneer approach of the composer.

Client / Gershwin Music Festival Role / Art Direction & Graphic Design Country /The Netherlands